Credit cards as a market instrument: Consumer understanding and use

Cliff A Robb, Russell James III

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original languageEnglish
Title of host publicationCredit cards as a market instrument: Consumer understanding and use
PublisherSpringer
Pages101-112
StatePublished - 2012

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    Robb, C. A., & James III, R. (2012). Credit cards as a market instrument: Consumer understanding and use. In Credit cards as a market instrument: Consumer understanding and use (pp. 101-112). Springer.