Credibility of PR practitioners: The impact of professional journalism background on trustworthiness, expertness, and homophily evaluations

Simon Sinaga, Coy Callison

Research output: Contribution to journalArticle

11 Scopus citations

Abstract

This study demonstrates that a professional journalism background contributes to the credibility evaluations of public relations practitioners in regards to expertness and the capability to meet journalistic values and expectations. However, having a professional journalism background does not necessarily render public relations practitioners any more trustworthy than not having such credentials.

Original languageEnglish
Pages (from-to)291-293
Number of pages3
JournalPublic Relations Review
Volume34
Issue number3
DOIs
StatePublished - Sep 2008

Keywords

  • Media relations
  • Public relations
  • Public relations credibility

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