TY - JOUR
T1 - Coopetitive innovation alliance performance
T2 - Alliance competence, alliance's market orientation, and relational governance
AU - Bicen, Pelin
AU - Hunt, Shelby D.
AU - Madhavaram, Sreedhar
N1 - Funding Information:
This study was funded by the National Key R & D Program of China (No. 2019YFD1000700 and 2019YFD1000702), the Lifting Project of Young talents in Henan Province (No. 2021HYTP035), the Special project for the construction of technological system of modern agricultural industry (No. CARS-06-14.5-B25), the Modern industrial technology system in Henan Province (No. Z2020-14-01), the Science and Technology Project of Henan Province (212102110239), and the Initial Fund for Innovation and Practice Base for Postdoctors of Anyang Institute of Technology (No. BHJ2020001). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.
Funding Information:
The following grant information was disclosed by the authors: National Key R & D Program of China: 2019YFD1000700, 2019YFD1000702. Young talents in Henan Province: 2021HYTP035. Technological System of Modern Agricultural Industry: CARS-06-14.5-B25. Modern Industrial Technology System in Henan Province: Z2020-14-01. Science and Technology Project of Henan Province: 212102110239.
Publisher Copyright:
© 2020 Elsevier Inc.
PY - 2021/2
Y1 - 2021/2
N2 - High-technology firms often partake in coopetitive alliances toward improving their innovation performance. As relational governance contributes significantly to explaining the coopetitive alliance success, this research examines the facilitation of relational governance in coopetitive alliances. Drawing from social contract theory, we propose that alliance's market orientation (AMO) is a means to establish social and cooperative norms, which in turn, increases the viability of relational governance. The analysis of 246 coopetitive innovation alliances among firms in high-technology industries reveals that alliance competence is an important antecedent to AMO, and AMO plays a key role in facilitating relational governance toward improving alliance performance. Furthermore, environmental turbulence enhances the positive influence of relational governance.
AB - High-technology firms often partake in coopetitive alliances toward improving their innovation performance. As relational governance contributes significantly to explaining the coopetitive alliance success, this research examines the facilitation of relational governance in coopetitive alliances. Drawing from social contract theory, we propose that alliance's market orientation (AMO) is a means to establish social and cooperative norms, which in turn, increases the viability of relational governance. The analysis of 246 coopetitive innovation alliances among firms in high-technology industries reveals that alliance competence is an important antecedent to AMO, and AMO plays a key role in facilitating relational governance toward improving alliance performance. Furthermore, environmental turbulence enhances the positive influence of relational governance.
KW - Alliance competence
KW - Alliance performance
KW - Alliance's market orientation
KW - Coopetition
KW - Relational governance
KW - Social contract theory
UR - http://www.scopus.com/inward/record.url?scp=85091744930&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2020.09.040
DO - 10.1016/j.jbusres.2020.09.040
M3 - Article
AN - SCOPUS:85091744930
VL - 123
SP - 23
EP - 31
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -