Contemporary global football industry: An introduction

N. David Pifer; Yan Wang; Glaucio Scremin; Brenda G. Pitts; James J. Zhang

doi:10.4324/9781351117982

Contemporary global football industry: An introduction

N. David Pifer, Yan Wang, Glaucio Scremin, Brenda G. Pitts, James J. Zhang

Kinesiology and Sport Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

5 Scopus citations

Abstract

Football is known in many regions of the globe as “the world’s game,” and its popularity in recent times has shown few signs of waning. Buoyed by an increasingly diverse array of participation at the grassroots level, and spurred forward at its highest professional ranks by bankrolling owners and lucrative media rights deals, this relatively simple yet beautiful game has continued to excite and enthrall billions of people around the globe. Nonetheless, there are a number of challenges and opportunities facing the industry today that warrant further examination. Through discussing the opportunities and challenges that currently exist within football’s international and club environments, this comprehensive review provides an overview of the world’s game and a platform of future football marketing. Suggestions are made to researchers, managers, and marketers who are looking to explore the opportunities and address the challenges that currently exist within the global football industry.

Original language	English
Title of host publication	The Global Football Industry
Subtitle of host publication	Marketing Perspectives
Publisher	Taylor and Francis
Pages	3-35
Number of pages	33
ISBN (Electronic)	9781351117975
ISBN (Print)	9780815360568
DOIs	https://doi.org/10.4324/9781351117982
State	Published - Jan 1 2018

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Contemporary global football industry: An introduction

Abstract

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