Consumers With Disabilities: A Qualitative Exploration of Clothing Selection and Use Among Female College Students

Hyo Jung (Julie) Chang, Nancy Hodges, Jennifer Yurchisin

Research output: Contribution to journalArticlepeer-review

13 Scopus citations

Abstract

As the presence of disabled consumers has become more prevalent in social and occupational life, attention to the clothing needs of consumers with disabilities has increased. However, research about disabled consumers and their dress behavior remains scant. This study is designed to understand disabled consumers'dress behavior, specifically clothing selection and meanings. In-depth interviews were conducted with 10 disabled consumers. Five themes emerged as important to understanding their clothing behaviors: form and function, self-expression, social identity, self-efficacy, and symbols of victory. Themes are discussed relative to the literature on apparel meaning and consumer behavior, and findings are discussed within the framework of self-efficacy theory. Potential implications of this study and directions for future research are discussed.

Original languageEnglish
Pages (from-to)34-48
Number of pages15
JournalClothing and Textiles Research Journal
Volume32
Issue number1
DOIs
StatePublished - Jan 2014

Keywords

  • clothing selection
  • clothing use
  • disabled consumers

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