Consumer willingness to pay for locally grown products: The case of South Carolina

Carlos E. Carpio, Isengildina Massa Olga

Research output: Contribution to journalArticle

146 Scopus citations

Abstract

A contingent valuation framework is used to evaluate South Carolina consumers' willingness to pay for the "locally grown" characteristic (defined here as South Carolina grown) in produce and animal products and to identify the sociodemographic characteristics affecting consumer preferences for this characteristic. Findings show that South Carolina consumers are willing to pay an average premium of 27% for local produce and 23% for local animal products. Premiums for local products are influenced by age, gender, and income as well as by perceived product quality, a desire to support the local economy, patronage of farmers markets, and consumer ties to agriculture.

Original languageEnglish
Pages (from-to)412-426
Number of pages15
JournalAgribusiness
Volume25
Issue number3
DOIs
StatePublished - Jun 2009

Fingerprint Dive into the research topics of 'Consumer willingness to pay for locally grown products: The case of South Carolina'. Together they form a unique fingerprint.

  • Cite this