TY - JOUR
T1 - Consumer reactions toward clicks and bricks
T2 - Investigating buying behaviour on-line and at stores
AU - Browne, Glenn J.
AU - Durrett, John R.
AU - Wetherbe, James C.
PY - 2004/7
Y1 - 2004/7
N2 - The development of the world wide web created a new sales channel for retailers, and many thousands of companies have attempted to take advantage of this new method for reaching customers. Analysis of the 2000 stock market collapse suggests that business models relying on both internet ('clicks') and physical ('bricks') presences may be the most successful. Internet business problems include the need to structure internal and external business processes to serve customers appropriately, the need to provide adequate technological and physical infrastructures, and the need to understand customer consumption processes in 'virtual' and physical environments. The purpose of this research is to provide insight into these problems by investigating consumer beliefs and preferences about shopping on-line and in physical stores. We developed a research model and then performed an empirical investigation using two studies. Results and implications of the findings for business strategy are discussed.
AB - The development of the world wide web created a new sales channel for retailers, and many thousands of companies have attempted to take advantage of this new method for reaching customers. Analysis of the 2000 stock market collapse suggests that business models relying on both internet ('clicks') and physical ('bricks') presences may be the most successful. Internet business problems include the need to structure internal and external business processes to serve customers appropriately, the need to provide adequate technological and physical infrastructures, and the need to understand customer consumption processes in 'virtual' and physical environments. The purpose of this research is to provide insight into these problems by investigating consumer beliefs and preferences about shopping on-line and in physical stores. We developed a research model and then performed an empirical investigation using two studies. Results and implications of the findings for business strategy are discussed.
UR - http://www.scopus.com/inward/record.url?scp=3042565853&partnerID=8YFLogxK
U2 - 10.1080/01449290410001685411
DO - 10.1080/01449290410001685411
M3 - Article
AN - SCOPUS:3042565853
VL - 23
SP - 237
EP - 245
JO - Behaviour and Information Technology
JF - Behaviour and Information Technology
SN - 0144-929X
IS - 4
ER -