Consumer perceptions of trout as a food item

John Foltz, Siddhartha Dasgupta, Stephen Devadoss

Research output: Contribution to journalArticle

17 Scopus citations

Abstract

The impacts of socioeconomic/demographic characteristics, experiences and preferences of consumers on trout purchasing decisions were estimated using Probit and Ordered Probit regression techniques. Data from a survey of consumer purchasing behavior and personal attributes were used to deduce factors that led to either a high or low likelihood of purchasing trout products. Analysis of data pertaining to whole trout and value-added products yielded consistently different characteristics of consumers who show a high affinity toward purchasing one or more of such products. Results from these analyses were used to suggest techniques for marketing whole trout and value-added trout products to specific segments of the consumer population.

Original languageEnglish
Pages (from-to)83-101
Number of pages19
JournalInternational Food and Agribusiness Management Review
Volume2
Issue number1
DOIs
StatePublished - Jan 1999

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