TY - JOUR
T1 - Consumer perceptions of trout as a food item
AU - Foltz, John
AU - Dasgupta, Siddhartha
AU - Devadoss, Stephen
N1 - Funding Information:
This research was funded by the United States Department of Agriculture through the Federal/State Marketing Improvement Program (FSMIP) and was conducted in cooperation with the Idaho Department of Agriculture.
PY - 1999/1
Y1 - 1999/1
N2 - The impacts of socioeconomic/demographic characteristics, experiences and preferences of consumers on trout purchasing decisions were estimated using Probit and Ordered Probit regression techniques. Data from a survey of consumer purchasing behavior and personal attributes were used to deduce factors that led to either a high or low likelihood of purchasing trout products. Analysis of data pertaining to whole trout and value-added products yielded consistently different characteristics of consumers who show a high affinity toward purchasing one or more of such products. Results from these analyses were used to suggest techniques for marketing whole trout and value-added trout products to specific segments of the consumer population.
AB - The impacts of socioeconomic/demographic characteristics, experiences and preferences of consumers on trout purchasing decisions were estimated using Probit and Ordered Probit regression techniques. Data from a survey of consumer purchasing behavior and personal attributes were used to deduce factors that led to either a high or low likelihood of purchasing trout products. Analysis of data pertaining to whole trout and value-added products yielded consistently different characteristics of consumers who show a high affinity toward purchasing one or more of such products. Results from these analyses were used to suggest techniques for marketing whole trout and value-added trout products to specific segments of the consumer population.
UR - http://www.scopus.com/inward/record.url?scp=0141499223&partnerID=8YFLogxK
U2 - 10.1016/s1096-7508(00)00015-x
DO - 10.1016/s1096-7508(00)00015-x
M3 - Article
AN - SCOPUS:0141499223
SN - 1559-2448
VL - 2
SP - 83
EP - 101
JO - International Food and Agribusiness Management Review
JF - International Food and Agribusiness Management Review
IS - 1
ER -