TY - JOUR
T1 - Construct validation using computer-aided text analysis (CATA)
T2 - An illustration using entrepreneurial orientation
AU - Short, Jeremy C.
AU - Broberg, J. Christian
AU - Cogliser, Claudia C.
AU - Brigham, Keith H.
PY - 2010/4
Y1 - 2010/4
N2 - Construct validity continues to pose challenges in the organizational sciences. To capture difficult-to-measure constructs of interest, researchers have often relied on content analysis. One content analysis technique, computer-aided text analysis (CATA), is particularly attractive because of the ability to process large samples with high speeds and reliabilities. Unfortunately, inconsistent guidance exists to guide researchers through the use of this tool in a manner compatible with accepted methods used to validate constructs in a rigorous manner. The authors review research using content analysis to examine the extent to which such studies integrate methods for assessing content, external, discriminant, and predictive validity. To provide direction for organizational researchers interested in using CATA to measure theoretically based constructs relevant to the management field, they suggest a number of possible procedures to enhance construct validity. They illustrate these procedures using the construct of entrepreneurial orientation.
AB - Construct validity continues to pose challenges in the organizational sciences. To capture difficult-to-measure constructs of interest, researchers have often relied on content analysis. One content analysis technique, computer-aided text analysis (CATA), is particularly attractive because of the ability to process large samples with high speeds and reliabilities. Unfortunately, inconsistent guidance exists to guide researchers through the use of this tool in a manner compatible with accepted methods used to validate constructs in a rigorous manner. The authors review research using content analysis to examine the extent to which such studies integrate methods for assessing content, external, discriminant, and predictive validity. To provide direction for organizational researchers interested in using CATA to measure theoretically based constructs relevant to the management field, they suggest a number of possible procedures to enhance construct validity. They illustrate these procedures using the construct of entrepreneurial orientation.
KW - Computer-aided text analysis
KW - Construct validation
KW - Content analysis
KW - DICTION
KW - Entrepreneurial orientation
UR - http://www.scopus.com/inward/record.url?scp=77949547338&partnerID=8YFLogxK
U2 - 10.1177/1094428109335949
DO - 10.1177/1094428109335949
M3 - Article
AN - SCOPUS:77949547338
VL - 13
SP - 320
EP - 347
JO - Organizational Research Methods
JF - Organizational Research Methods
SN - 1094-4281
IS - 2
ER -