Consolidation Trepidation: How do media buyers feel about the current changes in the media landscape?

Shannon Bichard, Todd Chambers, Padmini Patwardhan

Research output: Contribution to journalArticle

Original languageEnglish
JournalSouthwestern Mass Communication Journal
StatePublished - 2008

Fingerprint

Dive into the research topics of 'Consolidation Trepidation: How do media buyers feel about the current changes in the media landscape?'. Together they form a unique fingerprint.

Cite this