Conducting effective interviews about virtual work: Gathering and analyzing data using a grounded theory approach

Kerk F. Kee, Marceline Thompson-Hayes

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

3 Scopus citations


This chapter explicates interviewing as a viable research method for studying virtual work. The chapter begins with a review of the existing interdisciplinary scholarship on qualitative interviewing along with three modes of interviewing, interviewing techniques, formats, and rigor. Next, the chapter reviews exemplary research reports on virtual work to illustrate best practices in interviewing and data analysis. Finally, suggestions for collecting, analyzing, and interpreting interview data about virtual work are discussed.

Original languageEnglish
Title of host publicationVirtual Work and Human Interaction Research
Number of pages21
ISBN (Print)9781466609631
StatePublished - 2012

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