| Original language | English |
|---|---|
| Pages (from-to) | 776-798 |
| Journal | International Journal of Retail and Distribution Management |
| State | Published - 2016 |
Conceptualizing a Path-to-Purchase Framework and Exploring Its Role in Shopper Segementation
Robert Jones, R.C. Runyan
Research output: Contribution to journal › Article › peer-review