Competitive Advantage Strategies in Times of Adversity

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)137-153
JournalJournal of Customer Behaviour
StatePublished - 2009

Fingerprint

Dive into the research topics of 'Competitive Advantage Strategies in Times of Adversity'. Together they form a unique fingerprint.

Cite this