Competence resource specialization, causal ambiguity, and the creation and delay of competitiveness: the role of marketing strategy in new product performance and shareholder value

Robert McDonald, Jared M Hansen, Ronald K Mitchell

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)300 - 319
JournalJournal of the Academy of Marketing Science
StatePublished - 1912

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