| Original language | English |
|---|---|
| Pages (from-to) | 300 - 319 |
| Journal | Journal of the Academy of Marketing Science |
| State | Published - 1912 |
Competence resource specialization, causal ambiguity, and the creation and delay of competitiveness: the role of marketing strategy in new product performance and shareholder value
Robert McDonald, Jared M Hansen, Ronald K Mitchell
Research output: Contribution to journal › Article › peer-review