TY - JOUR
T1 - Company affiliation and communicative ability
T2 - How perceived organizational ties influence source persuasiveness in a company-negative news environment
AU - Callison, Coy
AU - Zillmann, Dolf
PY - 2002
Y1 - 2002
N2 - The influence of attributing corrective information to different spokespersons in the wake of company-negative accusations was investigated experimentally. In particular, the research pitted a company's own public relations sources against sources working for a firm hired by the maligned organization and sources employed by agencies investigating negative claims independently. Results suggest that public relations sources are less credible than outside sources. Over time, however, public relations sources are judged as equally credible as hired and independent sources.
AB - The influence of attributing corrective information to different spokespersons in the wake of company-negative accusations was investigated experimentally. In particular, the research pitted a company's own public relations sources against sources working for a firm hired by the maligned organization and sources employed by agencies investigating negative claims independently. Results suggest that public relations sources are less credible than outside sources. Over time, however, public relations sources are judged as equally credible as hired and independent sources.
UR - http://www.scopus.com/inward/record.url?scp=85066185258&partnerID=8YFLogxK
U2 - 10.1207/S1532754XJPRR1402_1
DO - 10.1207/S1532754XJPRR1402_1
M3 - Article
AN - SCOPUS:85066185258
VL - 21
SP - 85
EP - 102
JO - International Journal of Phytoremediation
JF - International Journal of Phytoremediation
SN - 1522-6514
IS - 1
ER -