Community-sport service provision, participant satisfaction, and participation: Experience and perspective of Guangdong, China

Liangjun Zhou, Jerred Junqi Wang, Xiaoying Chen, Beth Cianfrone, Nathan David Pifer

Research output: Contribution to journalArticle

Abstract

Purpose: Since 2014, “sport for all” has been promoted as a new national strategy in China, which injects powerful dynamism and vitality for its development in numerous aspects. However, there has been very little feedback on sport service provision in community, and the satisfaction level of community participants is largely unmeasured. To promote physical and mental health of residents and form a stronger foundation of sport culture, more attention should be directed to community sports. The purpose of this paper is to examine the impact of community-sport service provisions on participants’ satisfaction and, in turn, on their sport participation behavior. Design/methodology/approach: Community-sport program participants in China (n=576) responded to a survey measuring the proposed concepts. Findings: Structural equation modeling analyses revealed that community-sport services in the areas of sport facility, grassroots sport organizations and sport activity programs had strong influences on participant satisfaction and, in turn, their desire for participation, which highlighted the demand for high-quality sport service provision by community. Originality/value: The study contributed to the literature by proposing two clear dimensions (core sport service and peripheral sport service) for the measurement of public sport service provision in community sports. A second theoretical contribution of the study relates to the clarification of the relationship between the two dimensions of community-sport service provision (both core and peripheral services) and community participants’ satisfaction levels.

Original languageEnglish
Pages (from-to)127-147
Number of pages21
JournalInternational Journal of Sports Marketing and Sponsorship
Volume21
Issue number1
DOIs
StatePublished - Oct 18 2019

Keywords

  • Community sports
  • Core service
  • Mass participation
  • Peripheral service
  • Service quality

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