Communication communities or "cyberGhettos? ": AAA path analysis model examining factors that explain selective exposure to blogs

Thomas J. Johnson, Shannon L. Bichard, Weiwu Zhang

Research output: Contribution to journalArticle

77 Scopus citations

Abstract

This study used an online panel of Internet users to examine the degree to which blog users practice selective exposure when seeking political information. The research employed a path analysis model to explore the extent to which exposure to offline and online discussion of political issues, and offline and online media use, as well as political variables and demographic factors, predict an individual's likelihood to engage in selective exposure to blogs. The findings indicate that respondents did practice selective exposure to blogs, predominantly those who are heavy blog users, politically active both online and offline, partisan, and highly educated.

Original languageEnglish
Pages (from-to)60-82
Number of pages23
JournalJournal of Computer-Mediated Communication
Volume15
Issue number1
DOIs
StatePublished - Oct 2009

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