Communication and stereotypical impressions

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17 Scopus citations


This study examined the relationships between specific communication behaviors and overall perceptions of Black and White communicators and sought to replicate the findings of Leonard and Locke. Eighteen communication behaviors were identified in the literature representing "Black" and "White" communication. Black (N = 105) and White (N = 159) respondents recalled a past interaction with a racial "other" and completed a two-part questionnaire regarding these behaviors and overall impressions of the other. Pearson correlations were used to answer seven hypotheses regarding these behaviors and impressions. Individual communication behaviors were associated with several negative race-type impressions, suggesting that macrolevel interpretations between interracial speakers may be problematic. Results also suggest that the exact order of stereotypes/perceptions might change from place to place, depending on how the instrument is used, and may be influenced by interpersonal interaction.

Original languageEnglish
Pages (from-to)113-128
Number of pages16
JournalHoward Journal of Communications
Issue number2
StatePublished - Apr 2002


  • Communication Style
  • Interracial Communication
  • Stereotypes


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