TY - JOUR
T1 - Communicating data
T2 - interactive infographics, scientific data and credibility
AU - Li, Nan
AU - Brossard, Dominique
AU - Scheufele, Dietram A.
AU - Wilson, Paul H.
AU - Rose, Kathleen M.
N1 - Publisher Copyright:
© 2020. All Rights Reserved.
PY - 2018
Y1 - 2018
N2 - Information visualization could be used to leverage the credibility of displayed scientific data. However, little was known about how display characteristics interact with individuals’ predispositions to affect perception of data credibility. Using an experiment with 517 participants, we tested perceptions of data credibility by manipulating data visualizations related to the issue of nuclear fuel cycle based on three characteristics: graph format, graph interactivity, and source attribution. Results showed that viewers tend to rely on preexisting levels of trust and peripheral cues, such as source attribution, to judge the credibility of shown data, whereas their comprehension level did not relate to perception of data credibility. We discussed the implications for science communicators and design professionals.
AB - Information visualization could be used to leverage the credibility of displayed scientific data. However, little was known about how display characteristics interact with individuals’ predispositions to affect perception of data credibility. Using an experiment with 517 participants, we tested perceptions of data credibility by manipulating data visualizations related to the issue of nuclear fuel cycle based on three characteristics: graph format, graph interactivity, and source attribution. Results showed that viewers tend to rely on preexisting levels of trust and peripheral cues, such as source attribution, to judge the credibility of shown data, whereas their comprehension level did not relate to perception of data credibility. We discussed the implications for science communicators and design professionals.
KW - Public perception of science and technology
KW - Public understanding of science and technology
KW - Visual communication
UR - http://www.scopus.com/inward/record.url?scp=85087809387&partnerID=8YFLogxK
U2 - 10.22323/2.17020206
DO - 10.22323/2.17020206
M3 - Article
AN - SCOPUS:85087809387
SN - 1824-2049
VL - 17
SP - 1
EP - 20
JO - Journal of Science Communication
JF - Journal of Science Communication
IS - 2
ER -