TY - JOUR
T1 - Coming Attractions
T2 - Parental Mediation Responses to Transgender and Cisgender Film Trailer Content Targeting Adolescents
AU - Holiday, Steven
AU - Bond, Bradley J.
AU - Rasmussen, Eric E.
N1 - Publisher Copyright:
© 2018, Springer Science+Business Media, LLC, part of Springer Nature.
PY - 2018/12/1
Y1 - 2018/12/1
N2 - Adolescents increasingly rely on media for socialization and identity development, and marketing plays a prominent role in this dynamic. Film trailers are one form of advertising that children actively seek out and attend to in their exploration of media. However, little attention has been paid to these advertisements’ gendered narratives and parents’ responses to them. The present study examines parents’ mediation responses to film trailers that promote themes of gender development and are aimed at adolescents. Respondents viewed a trailer that featured either a cisgender or transgender coming-of-age story and responded to cognitive, emotional, and attitudinal survey measures. Results identified both parent and child factors that influence parents’ mediation intentions and support for censorship. Practical implications in parenting, gender development, and marketing are further discussed.
AB - Adolescents increasingly rely on media for socialization and identity development, and marketing plays a prominent role in this dynamic. Film trailers are one form of advertising that children actively seek out and attend to in their exploration of media. However, little attention has been paid to these advertisements’ gendered narratives and parents’ responses to them. The present study examines parents’ mediation responses to film trailers that promote themes of gender development and are aimed at adolescents. Respondents viewed a trailer that featured either a cisgender or transgender coming-of-age story and responded to cognitive, emotional, and attitudinal survey measures. Results identified both parent and child factors that influence parents’ mediation intentions and support for censorship. Practical implications in parenting, gender development, and marketing are further discussed.
KW - Active parental mediation
KW - Advertising
KW - Film trailers
KW - Support for censorship
KW - Transgender
UR - http://www.scopus.com/inward/record.url?scp=85056116414&partnerID=8YFLogxK
U2 - 10.1007/s12119-018-9517-3
DO - 10.1007/s12119-018-9517-3
M3 - Article
AN - SCOPUS:85056116414
SN - 1095-5143
VL - 22
SP - 1154
EP - 1170
JO - Sexuality and Culture
JF - Sexuality and Culture
IS - 4
ER -