TY - JOUR
T1 - Choice sets and choice intentions
AU - Davis, Fred D.
AU - Warshaw, Paul R.
N1 - Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.
PY - 1991/12
Y1 - 1991/12
N2 - Researchers have widely accepted the argument that the Fishbein model generally predicts better if the intention measure corresponds to the predicted behavior with respect to target, action, context, and time frame. Although the model is routinely applied in situations involving choice among multiple alternatives, researchers frequently overlook the need to measure intentions so that they correspond to the multiple target behaviors that constitute the subject'S salient choice set. The present study was designed to demonstrate the effect of choice set on the measurement of behavioral intentions of American students. The data support the argument that Fishbein'S intention measure is quite sensitive to the choice set involved, perhaps one reason why intention measures sometimes fail to predict behavior accurately.
AB - Researchers have widely accepted the argument that the Fishbein model generally predicts better if the intention measure corresponds to the predicted behavior with respect to target, action, context, and time frame. Although the model is routinely applied in situations involving choice among multiple alternatives, researchers frequently overlook the need to measure intentions so that they correspond to the multiple target behaviors that constitute the subject'S salient choice set. The present study was designed to demonstrate the effect of choice set on the measurement of behavioral intentions of American students. The data support the argument that Fishbein'S intention measure is quite sensitive to the choice set involved, perhaps one reason why intention measures sometimes fail to predict behavior accurately.
UR - http://www.scopus.com/inward/record.url?scp=84933487669&partnerID=8YFLogxK
U2 - 10.1080/00224545.1991.9924669
DO - 10.1080/00224545.1991.9924669
M3 - Article
AN - SCOPUS:84933487669
VL - 131
SP - 823
EP - 830
JO - Journal of Social Psychology
JF - Journal of Social Psychology
SN - 0022-4545
IS - 6
ER -