TY - JOUR
T1 - Chinese tourist satisfaction with Yunnan Province, China
AU - Yuan, Jingxue Jessica
AU - Wu, Chikang Kenny
AU - Zhang, Jianren
AU - Goh, Ben K.
AU - Stout, Betty L.
PY - 2008
Y1 - 2008
N2 - As the rapid tourism development continues, many challenges emerge in the travel industry in Yunnan Province, China. Using data collected from a survey, this article presents the findings of a research study determining the destination attributes critical to the overall satisfaction level of Chinese tourists visiting Yunnan Province, China. A total of 29 satisfaction attributes were grouped under five travel dimensions (factors), namely tourist facilities and service, destination attractiveness, professionalism of the tour guide, itinerary/schedule and dynamics of the tour group. Results of two-stage least squares regression analysis indicated that destination attractiveness, professionalism of the tour guide and dynamics of tour group are significant predictors of domestic tourists' overall satisfaction level. Implications with regard to the sustainable tourism development in Yunnan Province were finally discussed.
AB - As the rapid tourism development continues, many challenges emerge in the travel industry in Yunnan Province, China. Using data collected from a survey, this article presents the findings of a research study determining the destination attributes critical to the overall satisfaction level of Chinese tourists visiting Yunnan Province, China. A total of 29 satisfaction attributes were grouped under five travel dimensions (factors), namely tourist facilities and service, destination attractiveness, professionalism of the tour guide, itinerary/schedule and dynamics of the tour group. Results of two-stage least squares regression analysis indicated that destination attractiveness, professionalism of the tour guide and dynamics of tour group are significant predictors of domestic tourists' overall satisfaction level. Implications with regard to the sustainable tourism development in Yunnan Province were finally discussed.
KW - China
KW - Tourism satisfaction attributes
KW - Tourist satisfaction
KW - Yunnan Province
UR - http://www.scopus.com/inward/record.url?scp=75749144245&partnerID=8YFLogxK
U2 - 10.1080/10507050802097115
DO - 10.1080/10507050802097115
M3 - Article
AN - SCOPUS:75749144245
SN - 1050-7051
VL - 16
SP - 181
EP - 202
JO - Journal of Hospitality and Leisure Marketing
JF - Journal of Hospitality and Leisure Marketing
IS - 1-2
ER -