Charisma under crisis revisited: Presidential leadership, perceived leader effectiveness, and contextual influences

This study investigates the influence of crisis on leader use of charismatic rhetoric. We examine leader charismatic rhetoric across two major crises, longitudinally exploring potential long-term influences of charismatic rhetoric on perceptions of leader effectiveness. Using an inductive approach to theory generation, we draw upon findings from the data analysis of eight charismatic rhetoric constructs (collective focus, temporal orientation, followers' worth, similarity to followers, values and moral justifications, tangibility, action, and adversity) to advance propositions regarding potential time and ceiling effects of charismatic rhetorical leadership on followers. Additionally, we discuss the relationships between characteristics of the crisis and the use of charismatic rhetorical leadership. In doing so, we identify potential boundary conditions for the use of charismatic rhetoric (as an element of charismatic leadership) within the context of different crises.