Chapter 29: Marketing the FCS Brand

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


When we think of marketing our Family and Consumer Sciences (FCS) program, we normally do not think of building a brand in the mind of a student. However, this is one of the most prominent marketing techniques in today’s business and job market. Personalizing the FCS program brand is a strategy that enhances the “one thing” that makes an FCS program better or different or more relevant than the other programs it is competing with on a secondary school campus. Why is this such an important marketing strategy today? The one-size-fits-all product marketing approach is no longer enough—students expect personalized marketing tailored to their interests and needs.
Original languageEnglish
Title of host publicationChapter 29: Marketing the FCS Brand
PublisherTTU FCSE
StatePublished - Jul 23 2020


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