Champagne's Mystique or Complexity and Consumer Confusion

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationChampagne's Mystique or Complexity and Consumer Confusion
PublisherRoutledge
Pages91-105
StatePublished - Jun 2011

Cite this

Dodd, T. (2011). Champagne's Mystique or Complexity and Consumer Confusion. In Champagne's Mystique or Complexity and Consumer Confusion (pp. 91-105). Routledge.