Challenges of CRM implementation in business-to-business markets: A contingency perspective

Michael Ahearne, Adam Rapp, Babu John Mariadoss, Shankar Ganesan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	117-129
Journal	Journal of Personal Selling & Sales Management
State	Published - 2012

Cite this

@article{7f693ae93e8547bc83c1f1076b5dbee5,

title = "Challenges of CRM implementation in business-to-business markets: A contingency perspective",

author = "Michael Ahearne and Adam Rapp and {John Mariadoss}, Babu and Shankar Ganesan",

year = "2012",

language = "English",

pages = "117--129",

journal = "Journal of Personal Selling & Sales Management",

publisher = "Routledge",

}