Challenges of CRM implementation in business-to-business markets: A contingency perspective

Michael Ahearne, Adam Rapp, Babu John Mariadoss, Shankar Ganesan

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)117-129
JournalJournal of Personal Selling & Sales Management
StatePublished - 2012

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