Original language | English |
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Pages (from-to) | 117-129 |
Journal | Journal of Personal Selling & Sales Management |
State | Published - 2012 |
Challenges of CRM implementation in business-to-business markets: A contingency perspective
Michael Ahearne, Adam Rapp, Babu John Mariadoss, Shankar Ganesan
Research output: Contribution to journal › Article › peer-review