Can’t Take my eyes off of the model: The impact of sexual appeal and product involvement on selective attention to advertisements

Zijian Gong; Steven Holiday; Robert Cummins

doi:10.1080/10696679.2020.1803089

Can’t Take my eyes off of the model: The impact of sexual appeal and product involvement on selective attention to advertisements

Zijian Gong, Steven Holiday, Robert Cummins

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing Theory and Practice
DOIs	https://doi.org/10.1080/10696679.2020.1803089
State	Published - Aug 2020

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10.1080/10696679.2020.1803089

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@article{24435f5b0cb5409e94bb14b04689e45b,

title = "Can{\textquoteright}t Take my eyes off of the model: The impact of sexual appeal and product involvement on selective attention to advertisements",

author = "Zijian Gong and Steven Holiday and Robert Cummins",

year = "2020",

month = aug,

doi = "10.1080/10696679.2020.1803089",

language = "English",

journal = "Journal of Marketing Theory and Practice",

publisher = "Association of Marketing Theory and Practice",

}

TY - JOUR

T1 - Can’t Take my eyes off of the model: The impact of sexual appeal and product involvement on selective attention to advertisements

AU - Gong, Zijian

AU - Holiday, Steven

AU - Cummins, Robert

PY - 2020/8

Y1 - 2020/8

U2 - 10.1080/10696679.2020.1803089

DO - 10.1080/10696679.2020.1803089

M3 - Article

JO - Journal of Marketing Theory and Practice

JF - Journal of Marketing Theory and Practice

ER -

Can’t Take my eyes off of the model: The impact of sexual appeal and product involvement on selective attention to advertisements

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