Can’t Take my eyes off of the model: The impact of sexual appeal and product involvement on selective attention to advertisements

Zijian Gong, Steven Holiday, Robert Cummins

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Marketing Theory and Practice
DOIs
StatePublished - Aug 2020

Fingerprint Dive into the research topics of 'Can’t Take my eyes off of the model: The impact of sexual appeal and product involvement on selective attention to advertisements'. Together they form a unique fingerprint.

Cite this