| Original language | English |
|---|---|
| Pages (from-to) | 59-67 |
| Journal | Journal of Marketing |
| State | Published - Apr 1983 |
Business Definition and Performance
Gary L Frazier, Roy Howell
Research output: Contribution to journal › Article
Gary L Frazier, Roy Howell
Research output: Contribution to journal › Article
| Original language | English |
|---|---|
| Pages (from-to) | 59-67 |
| Journal | Journal of Marketing |
| State | Published - Apr 1983 |