Building the Force: Enacting Fan Brand Community Through the Star Wars BB-8 Droid Builders Club

William Humphrey, Debra Laverie, Alison Shields

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Copyright is 2018
Original languageEnglish
Title of host publicationBuilding the Force: Enacting Fan Brand Community Through the Star Wars BB-8 Droid Builders Club
PublisherBusiness Expert Press
StatePublished - Oct 2017

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