Building brand loyalty on social media: Theories, measurements, antecedents, and consequences

Tun Jai, Xiao Tong, Hsiangting Shatina Chen

Research output: Contribution to journal › Article › peer-review

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@article{4d4a4b41b8db40a8ab78ae169bebd4b6,

title = "Building brand loyalty on social media: Theories, measurements, antecedents, and consequences",

author = "Tun Jai and Xiao Tong and Chen, {Hsiangting Shatina}",

year = "2021",

month = sep,

doi = "10.1057/s41262-021-00252-8",

language = "English",

pages = "https://doi.org/10.1057/s41262--021--00252--8",

journal = "Journal of Brand Management",

publisher = "Palgrave Macmillan",

}

TY - JOUR

T1 - Building brand loyalty on social media: Theories, measurements, antecedents, and consequences

AU - Jai, Tun

AU - Tong, Xiao

AU - Chen, Hsiangting Shatina

PY - 2021/9

Y1 - 2021/9

U2 - 10.1057/s41262-021-00252-8

DO - 10.1057/s41262-021-00252-8

M3 - Article

SP - https://doi.org/10.1057/s41262-021-00252-8

JO - Journal of Brand Management

JF - Journal of Brand Management

ER -