| Original language | English |
|---|---|
| Pages (from-to) | 361-373 |
| Journal | Journal of Marketing Research |
| State | Published - 2010 |
Buffering and amplifying effects of relationship commitment in business-tobusiness relationships
Shankar Ganesan, Steven R. Brown, Babu John-Mariadoss, Hillbun Ho
Research output: Contribution to journal › Article › peer-review