Fingerprint Dive into the research topics of 'Brand extensions via complements or substitutes: The moderating role of manufacturing transferability'. Together they form a unique fingerprint.
- Sort by
- Weight
- Alphabetically
Brand extensions via complements or substitutes: The moderating role of manufacturing transferability
Huifang Mao, Babu John Mariadoss, Raj Echambadi, Pavan Rao Chennamaneni
Research output: Contribution to journal › Article › peer-review