Bragging about online purchases: Comparing consumer word-of-mouth among Hispanic and non-Hispanic groups

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	21-50
Journal	International Journal of Electronic Marketing and Retailing
State	Published - May 2017

Cite this

@article{093de21e129a472da608e75237719829,

title = "Bragging about online purchases: Comparing consumer word-of-mouth among Hispanic and non-Hispanic groups",

author = "Sindy Chapa and {Rodriguez Mori}, Howard",

year = "2017",

month = may,

language = "English",

pages = "21--50",

journal = "International Journal of Electronic Marketing and Retailing",

}