TY - JOUR
T1 - Black, white, and shades of gray
T2 - Communication predictors of “stereotypic impressions”
AU - Hughes, Patrick C.
AU - Baldwin, John R.
N1 - Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.
PY - 2002/12/1
Y1 - 2002/12/1
N2 - This study examined communication behaviors and perceptions of Black and White communicators. Seventeen behaviors were identified in the literature as representing either “Black” or “White” communication. Black and White university students (N = 525) were asked to recall a past conversation with a Black or White communicator and to complete a questionnaire regarding their overall impressions of the racial other's communication behaviors. Factor analyses were conducted to create stereotype clusters for Black and White participants. The findings suggest three strong second‐order stereotypic impressions for each sample. Multiple regression analysis revealed that certain behaviors are associated with each stereotypical impression. Results suggest that there is a diversity of communication styles among a single ethnic group and various stereotypic impressions are associated with particular communication behaviors.
AB - This study examined communication behaviors and perceptions of Black and White communicators. Seventeen behaviors were identified in the literature as representing either “Black” or “White” communication. Black and White university students (N = 525) were asked to recall a past conversation with a Black or White communicator and to complete a questionnaire regarding their overall impressions of the racial other's communication behaviors. Factor analyses were conducted to create stereotype clusters for Black and White participants. The findings suggest three strong second‐order stereotypic impressions for each sample. Multiple regression analysis revealed that certain behaviors are associated with each stereotypical impression. Results suggest that there is a diversity of communication styles among a single ethnic group and various stereotypic impressions are associated with particular communication behaviors.
UR - http://www.scopus.com/inward/record.url?scp=85007849982&partnerID=8YFLogxK
U2 - 10.1080/10417940209373250
DO - 10.1080/10417940209373250
M3 - Article
AN - SCOPUS:85007849982
VL - 68
SP - 40
EP - 56
JO - Southern Communication Journal
JF - Southern Communication Journal
SN - 1041-794X
IS - 1
ER -