Black, white, and shades of gray: Communication predictors of “stereotypic impressions”

Patrick C. Hughes, John R. Baldwin

Research output: Contribution to journalArticlepeer-review

7 Scopus citations


This study examined communication behaviors and perceptions of Black and White communicators. Seventeen behaviors were identified in the literature as representing either “Black” or “White” communication. Black and White university students (N = 525) were asked to recall a past conversation with a Black or White communicator and to complete a questionnaire regarding their overall impressions of the racial other's communication behaviors. Factor analyses were conducted to create stereotype clusters for Black and White participants. The findings suggest three strong second‐order stereotypic impressions for each sample. Multiple regression analysis revealed that certain behaviors are associated with each stereotypical impression. Results suggest that there is a diversity of communication styles among a single ethnic group and various stereotypic impressions are associated with particular communication behaviors.

Original languageEnglish
Pages (from-to)40-56
Number of pages17
JournalSouthern Communication Journal
Issue number1
StatePublished - Dec 1 2002


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