@article{96968878791b47a387b9572b26a0c0e3,
title = "Benefits, challenges and trade-offs: Buyer and contract characteristics valued by small farm suppliers to wholesale marketing channels",
abstract = "There is increasing interest in accessing local food products through “conventional” food marketing systems. This study identifies and quantifies key contract characteristics and buyer attributes valued by small-scale produce farmers who are currently or are considering marketing into wholesale channels. Overall, produce farmers are receptive to entering into contracts with wholesale buyers. Substantial heterogeneity, however, is found among farmer attitudes toward the specific contract terms and in the trade-offs farmers are willing to accept between contract terms and buyer characteristics. Insights offered will enable produce buyers to more efficiently target potential suppliers and will facilitate more effective contract design.",
keywords = "Fruits, Mixed logit, Specialty crops, Vegetables, Wholesaler, Willingness to accept, Willingness to pay",
author = "Michael Barrowclough and Boys, {Kathryn A.} and Carlos Carpio",
note = "Funding Information: Michael Barrowclough (corresponding author) is an assistant professor of agribusiness in the Department of Agriculture at Illinois State University. Kathryn Boys is an assistant professor of agricultural economics in the Department of Agricultural and Resource Economics at North Carolina State University. Carlos Carpio is an associate professor of agricultural economics in the Department of Agricultural and Applied Economics at Texas Tech University. Acknowledgments: This research was supported by the USDA Agricultural Marketing Service, Federal State Marketing Improvement Program (12-25-G-1721): “An Evaluation of Firm and Contract Characteristics Valued by Supply Chain Partners in Specialty Crops Marketing Channels”; the USDA National Institute of Food and Agriculture, Hatch Project NC02557: “The Economics and Business of Food Systems, Food Safety, and Food Trade”; and the USDA National Institute of Food and Agriculture, Hatch Multi-State Project WNP00780 (S-1067): “Specialty Crops and Food Systems: Exploring Markets, Supply Chains and Policy Dimensions.” The authors thank two anonymous reviewers and the JARE editorial team for their helpful feedback and suggestions. Review coordinated by Anton Bekkerman. Publisher Copyright: Copyright 2019 Western Agricultural Economics Association",
year = "2019",
doi = "10.22004/ag.econ.292334",
language = "English",
volume = "44",
pages = "605--623",
journal = "Journal of Agricultural and Resource Economics",
issn = "1068-5502",
number = "3",
}