TY - JOUR
T1 - Being immersed in social networking environment
T2 - Facebook groups, uses and gratifications, and social outcomes
AU - Park, Namsu
AU - Kee, Kerk F.
AU - Valenzuela, Sebastián
PY - 2009/12/1
Y1 - 2009/12/1
N2 - A Web survey of 1,715 college students was conducted to examine Facebook Groups users' gratifications and the relationship between users' gratifications and their political and civic participation offline. A factor analysis revealed four primary needs for participating in groups within Facebook: socializing, entertainment, self-status seeking, and information. These gratifications vary depending on user demographics such as gender, hometown, and year in school. The analysis of the relationship between users' needs and civic and political participation indicated that, as predicted, informational uses were more correlated to civic and political action than to recreational uses.
AB - A Web survey of 1,715 college students was conducted to examine Facebook Groups users' gratifications and the relationship between users' gratifications and their political and civic participation offline. A factor analysis revealed four primary needs for participating in groups within Facebook: socializing, entertainment, self-status seeking, and information. These gratifications vary depending on user demographics such as gender, hometown, and year in school. The analysis of the relationship between users' needs and civic and political participation indicated that, as predicted, informational uses were more correlated to civic and political action than to recreational uses.
UR - http://www.scopus.com/inward/record.url?scp=72049132109&partnerID=8YFLogxK
U2 - 10.1089/cpb.2009.0003
DO - 10.1089/cpb.2009.0003
M3 - Article
C2 - 19619037
AN - SCOPUS:72049132109
SN - 1094-9313
VL - 12
SP - 729
EP - 733
JO - Cyberpsychology and Behavior
JF - Cyberpsychology and Behavior
IS - 6
ER -