Avoiding Measurement Dogma: A Response to Rossiter

Edward Rigdon, Kristopher Preacher, Nick Lee, Roy Howell, George Franke, Denny Borsboom

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	1589-1600
Journal	European Journal of Marketing
State	Published - 2011

Cite this

@article{a93516895ff74b23832a152b68feb361,

title = "Avoiding Measurement Dogma: A Response to Rossiter",

author = "Edward Rigdon and Kristopher Preacher and Nick Lee and Roy Howell and George Franke and Denny Borsboom",

year = "2011",

language = "English",

pages = "1589--1600",

journal = "European Journal of Marketing",

publisher = "Emerald",

}