Avoiding Measurement Dogma: A Response to Rossiter

Edward Rigdon, Kristopher Preacher, Nick Lee, Roy Howell, George Franke, Denny Borsboom

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)1589-1600
JournalEuropean Journal of Marketing
StatePublished - 2011

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    Rigdon, E., Preacher, K., Lee, N., Howell, R., Franke, G., & Borsboom, D. (2011). Avoiding Measurement Dogma: A Response to Rossiter. European Journal of Marketing, 1589-1600.