Audience attitudes towards brand (product) placement: Singapore and the united states

James A. Karrh, Katherine Toland Frith, Coy Callison

Research output: Contribution to journal › Article › peer-review

51 Scopus citations

Original language	English
Pages (from-to)	3-24
Number of pages	22
Journal	International Journal of Advertising
Volume	20
Issue number	1
DOIs	https://doi.org/10.1080/02650487.2001.11104874
State	Published - Jan 2001

Access to Document

@article{2c2a83595482489aa80c1a5e7281f7bc,

title = "Audience attitudes towards brand (product) placement: Singapore and the united states",

author = "Karrh, {James A.} and Frith, {Katherine Toland} and Coy Callison",

year = "2001",

month = jan,

doi = "10.1080/02650487.2001.11104874",

language = "English",

volume = "20",

pages = "3--24",

journal = "International Journal of Advertising",

issn = "0265-0487",

number = "1",

}

TY - JOUR

T1 - Audience attitudes towards brand (product) placement

T2 - Singapore and the united states

AU - Karrh, James A.

AU - Frith, Katherine Toland

AU - Callison, Coy

PY - 2001/1

Y1 - 2001/1

UR - http://www.scopus.com/inward/record.url?scp=29244441106&partnerID=8YFLogxK

U2 - 10.1080/02650487.2001.11104874

DO - 10.1080/02650487.2001.11104874

M3 - Article

AN - SCOPUS:29244441106

VL - 20

SP - 3

EP - 24

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 1

ER -