Audience attitudes towards brand (product) placement: Singapore and the united states

James A. Karrh, Katherine Toland Frith, Coy Callison

Research output: Contribution to journal › Article

49 Scopus citations

Original language	English
Pages (from-to)	3-24
Number of pages	22
Journal	International Journal of Advertising
Volume	20
Issue number	1
DOIs	https://doi.org/10.1080/02650487.2001.11104874
State	Published - Jan 2001

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