Original language | English |
---|---|
Pages (from-to) | 3-24 |
Number of pages | 22 |
Journal | International Journal of Advertising |
Volume | 20 |
Issue number | 1 |
DOIs | |
State | Published - Jan 2001 |
Audience attitudes towards brand (product) placement: Singapore and the united states
James A. Karrh, Katherine Toland Frith, Coy Callison
Research output: Contribution to journal › Article › peer-review
56
Scopus
citations