Audience attitudes towards brand (product) placement: Singapore and the united states

James A. Karrh, Katherine Toland Frith, Coy Callison

Research output: Contribution to journalArticle

49 Scopus citations
Original languageEnglish
Pages (from-to)3-24
Number of pages22
JournalInternational Journal of Advertising
Volume20
Issue number1
DOIs
StatePublished - Jan 2001

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