TY - JOUR
T1 - Assessing the value of corporate blogs
T2 - A social capital perspective
AU - Baehr, Craig
AU - Alex-Brown, Konstanze
PY - 2010/12
Y1 - 2010/12
N2 - This three-phased study examines corporate blog use, specifically the impact and value of blogs on organizational social capital and knowledge sharing at Dell Inc., a global computer manufacturer. The impact of social-mediated Web 2.0 technologies on organizational social capital has received limited attention in scholarship, possibly because of the inevident connection to measurable economic value and newness of the technology. Our findings indicate the corporate blog can be used as a sustainable forum leading to a shared understanding of organizational roles, increased sense of group cohesiveness, improved work processes, and improved professional and personal ties among employees in the organization.
AB - This three-phased study examines corporate blog use, specifically the impact and value of blogs on organizational social capital and knowledge sharing at Dell Inc., a global computer manufacturer. The impact of social-mediated Web 2.0 technologies on organizational social capital has received limited attention in scholarship, possibly because of the inevident connection to measurable economic value and newness of the technology. Our findings indicate the corporate blog can be used as a sustainable forum leading to a shared understanding of organizational roles, increased sense of group cohesiveness, improved work processes, and improved professional and personal ties among employees in the organization.
KW - Blog
KW - Web 2.0
KW - knowledge management
KW - social capital
KW - social media
UR - http://www.scopus.com/inward/record.url?scp=78649610174&partnerID=8YFLogxK
U2 - 10.1109/TPC.2010.2077491
DO - 10.1109/TPC.2010.2077491
M3 - Article
AN - SCOPUS:78649610174
SN - 0361-1434
VL - 53
SP - 358
EP - 369
JO - IEEE Transactions on Professional Communication
JF - IEEE Transactions on Professional Communication
IS - 4
M1 - 5580119
ER -