Assessing the Relative Impact of Major Sources of Innovation on the Brand Equity of a Firm

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationAssessing the Relative Impact of Major Sources of Innovation on the Brand Equity of a Firm
PublisherEmerald Publishing
Pages99-142
Volume15
StatePublished - Jul 3 2018

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