TY - JOUR
T1 - Assessing the Quality of A Restaurant's Website Using DINEWEBQUAL
AU - Kim, Hak Seon
AU - Lee, Kwang Woo
AU - Lee, Dong Soo
AU - Joung, Hyun Woo
AU - Yuan, Jingxue Jessica
N1 - Funding Information:
This publication was supported by Kyungsung University Research Grants in 2012. Address correspondence to Kwang-Woo Lee, Department of Nutrition, Hospitality, and Retailing, Texas Tech University, 2500 Broadway, Lubbock, TX 79409. E-mail: kwangwoo. lee@ttu.edu
PY - 2012/7
Y1 - 2012/7
N2 - The objectives of this study were to assess the quality of a restaurant Website using an instrument (DINEWEBQUAL) and to investigate customers' behavioral intention with regard to the restaurant Website. A questionnaire was administered to a convenience sample of 211 students in the Southwestern region of the United States. Respondents were randomly asked about family restaurant Websites. Confirmatory Factor Analysis (CFA) revealed that three dimensions, titled "Aesthetic," "Ease of Use," and "Product Quality Assurance," have construct validity, and Cronbach's alpha coefficient and composite reliabilities were tested. Empirically, these three dimensions of Website quality in family restaurant Websites were supported by the structural equation modeling developed in this study.
AB - The objectives of this study were to assess the quality of a restaurant Website using an instrument (DINEWEBQUAL) and to investigate customers' behavioral intention with regard to the restaurant Website. A questionnaire was administered to a convenience sample of 211 students in the Southwestern region of the United States. Respondents were randomly asked about family restaurant Websites. Confirmatory Factor Analysis (CFA) revealed that three dimensions, titled "Aesthetic," "Ease of Use," and "Product Quality Assurance," have construct validity, and Cronbach's alpha coefficient and composite reliabilities were tested. Empirically, these three dimensions of Website quality in family restaurant Websites were supported by the structural equation modeling developed in this study.
KW - DINEWEBQUAL
KW - Website quality
KW - family restaurant Website
UR - http://www.scopus.com/inward/record.url?scp=84863517747&partnerID=8YFLogxK
U2 - 10.1080/1528008X.2012.692278
DO - 10.1080/1528008X.2012.692278
M3 - Article
AN - SCOPUS:84863517747
SN - 1528-008X
VL - 13
SP - 235
EP - 245
JO - Journal of Quality Assurance in Hospitality and Tourism
JF - Journal of Quality Assurance in Hospitality and Tourism
IS - 3
ER -