Assessing the Quality of A Restaurant's Website Using DINEWEBQUAL

Hak Seon Kim, Kwang Woo Lee, Dong Soo Lee, Hyun Woo Joung, Jingxue Jessica Yuan

Research output: Contribution to journalArticle

4 Scopus citations

Abstract

The objectives of this study were to assess the quality of a restaurant Website using an instrument (DINEWEBQUAL) and to investigate customers' behavioral intention with regard to the restaurant Website. A questionnaire was administered to a convenience sample of 211 students in the Southwestern region of the United States. Respondents were randomly asked about family restaurant Websites. Confirmatory Factor Analysis (CFA) revealed that three dimensions, titled "Aesthetic," "Ease of Use," and "Product Quality Assurance," have construct validity, and Cronbach's alpha coefficient and composite reliabilities were tested. Empirically, these three dimensions of Website quality in family restaurant Websites were supported by the structural equation modeling developed in this study.

Original languageEnglish
Pages (from-to)235-245
Number of pages11
JournalJournal of Quality Assurance in Hospitality and Tourism
Volume13
Issue number3
DOIs
StatePublished - Jul 1 2012

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Keywords

  • DINEWEBQUAL
  • Website quality
  • family restaurant Website

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