TY - JOUR
T1 - ASSESSING THE PERCEIVED EFFECTIVENESS OF A MARKETING RESEARCH SERVICE LEARNING PROJECT
T2 - THE MR-SL SCALE
AU - Popovich, Deidre
AU - Brooks-Hurst, Erika
N1 - Publisher Copyright:
© 2019, Copyright © 2019 Society for Marketing Advances.
PY - 2019/7/3
Y1 - 2019/7/3
N2 - Studies of service learning suggest that students and instructors believe it benefits students. Nevertheless, the literature is still lacking in methods for assessing the effectiveness of service learning. This research helps fill this gap by developing, validating, and evaluating a service learning survey for a marketing research course (the MR-SL scale). The survey captures four important dimensions for assessing perceived student learning and satisfaction, and assesses student learning more comprehensively than other service learning scales. The results demonstrate that students describe learning about marketing research, developing critical thinking skills, gaining value in working with others, and contributing to the community.
AB - Studies of service learning suggest that students and instructors believe it benefits students. Nevertheless, the literature is still lacking in methods for assessing the effectiveness of service learning. This research helps fill this gap by developing, validating, and evaluating a service learning survey for a marketing research course (the MR-SL scale). The survey captures four important dimensions for assessing perceived student learning and satisfaction, and assesses student learning more comprehensively than other service learning scales. The results demonstrate that students describe learning about marketing research, developing critical thinking skills, gaining value in working with others, and contributing to the community.
UR - http://www.scopus.com/inward/record.url?scp=85067047191&partnerID=8YFLogxK
U2 - 10.1080/10528008.2019.1621679
DO - 10.1080/10528008.2019.1621679
M3 - Article
AN - SCOPUS:85067047191
VL - 29
SP - 164
EP - 181
JO - Marketing Education Review
JF - Marketing Education Review
SN - 1052-8008
IS - 3
ER -