Assessing Espoused Goals in Private Family Firms Using Content Analysis

Aaron F. McKenny, Jeremy C. Short, Miles A. Zachary, G. Tyge Payne

Research output: Contribution to journalArticlepeer-review

59 Scopus citations


Understanding how private family firms gauge performance is of great interest to family business scholars. Unfortunately, finding comparable data to understand differences in the performance of such firms is challenging. This study draws from the organizational identity literature to show how private family firms communicate different goals in publicly available organizational narratives. The authors illustrate a process using content analysis that allows family business scholars to create a comparative data set that captures both normative and utilitarian goals using website and press release narratives from a sample of Australian firms.

Original languageEnglish
Pages (from-to)298-317
Number of pages20
JournalFamily Business Review
Issue number3
StatePublished - Sep 2012


  • content analysis
  • identity
  • narrative


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