ARTICLE: Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

Alan Abitbol; Miglena Sternadori

ARTICLE: Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

JOUR and Creative Media Industries

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	22-41
Journal	International Journal of Strategic Communication
State	Published - Dec 2018

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title = "ARTICLE: Championing Women{\textquoteright}s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising",

author = "Alan Abitbol and Miglena Sternadori",

year = "2018",

month = dec,

language = "English",

pages = "22--41",

journal = "International Journal of Strategic Communication",

publisher = "Routledge - Taylor & Francis",

}

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T1 - ARTICLE: Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

AU - Abitbol, Alan

AU - Sternadori, Miglena

PY - 2018/12

Y1 - 2018/12

M3 - Article

SP - 22

EP - 41

JO - International Journal of Strategic Communication

JF - International Journal of Strategic Communication

ER -

ARTICLE: Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

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