ARTICLE: Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

Alan Abitbol, Miglena Sternadori

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)22-41
JournalInternational Journal of Strategic Communication
StatePublished - Dec 2018

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