Applying a cognitive-processing model to presidential debate effects: Postdebate news analysis and primed reflection

Hyunseo Hwang, Melissa R. Gotlieb, Seungahn Nah, Douglas M. McLeod

Research output: Contribution to journalArticle

34 Scopus citations

Abstract

This article integrates priming and framing into a cognitive-processing model that illustrates how the effects of watching a presidential debate might be influenced by a priming message as it interacts with an individual's schema. We examine how the frame of postdebate news analysis primes audience reflection on a previously viewed segment from the 2004 presidential debates (a process we identify as "primed reflection"). Results show that the influence of postdebate news analysis is a function of the interaction between the news-analysis frame (policy vs. performance) and the individual-level factors, namely, political knowledge and propensity to reflect on media content.

Original languageEnglish
Pages (from-to)40-59
Number of pages20
JournalJournal of Communication
Volume57
Issue number1
DOIs
StatePublished - Mar 2007

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