TY - JOUR
T1 - Anytime, Anywhere: Branding Library Services, A case study of Texas Tech’s Document Delivery Department
AU - Litsey, Ryan
AU - Daniel, Kaley
PY - 2013/5
Y1 - 2013/5
N2 - In executing an effective marketing campaign, especially one featuring a complex process, the academic or public library must combine marketing ideas with technological developments to lower barriers of entry. This was the case with Texas Tech’s Document Delivery Department. In conjunction with the University Libraries’ Communications and Marketing Department, Texas Tech’s Document Delivery Department embarked on a project to raise awareness of Document Delivery and the services it offers. Below is a case study on lowering the barriers of entry to a service and how to effectively brand a service in order to raise awareness.
AB - In executing an effective marketing campaign, especially one featuring a complex process, the academic or public library must combine marketing ideas with technological developments to lower barriers of entry. This was the case with Texas Tech’s Document Delivery Department. In conjunction with the University Libraries’ Communications and Marketing Department, Texas Tech’s Document Delivery Department embarked on a project to raise awareness of Document Delivery and the services it offers. Below is a case study on lowering the barriers of entry to a service and how to effectively brand a service in order to raise awareness.
M3 - Article
SP - 19
EP - 34
JO - . Journal of Interlibrary Loan, Document Delivery & Electronic Reserve
JF - . Journal of Interlibrary Loan, Document Delivery & Electronic Reserve
ER -