Analysis of motivational and promotional effects of a wine festival.

Jingxue Yuan, SooCheong Jang, Liping A. Cai, Alastair M. Morrison, Sally Linton

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationAnalysis of motivational and promotional effects of a wine festival.
PublisherCABI Publishing
Pages196-208
StatePublished - 2006

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