Analysis of motivational and promotional effects of a wine festival.

Jingxue Yuan, SooCheong Jang, Liping A. Cai, Alastair M. Morrison, Sally Linton

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAnalysis of motivational and promotional effects of a wine festival.
PublisherCABI Publishing
Pages196-208
StatePublished - 2006

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Yuan, J., Jang, S., Cai, L. A., Morrison, A. M., & Linton, S. (2006). Analysis of motivational and promotional effects of a wine festival. In Analysis of motivational and promotional effects of a wine festival. (pp. 196-208). CABI Publishing.