Analysis of motivational and promotional effects of a wine festival

Jingxue Yuan, Soocheong Jang, Liping A. Cai, Alastair M. Morrison, Sally J. Linton

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

12 Scopus citations

Original language	English
Title of host publication	Global Wine Tourism
Subtitle of host publication	Research, Management and Marketing
Publisher	CABI Publishing
Pages	196-208
Number of pages	13
ISBN (Print)	184593170X, 9781845931704
State	Published - Sep 28 2006

Cite this

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title = "Analysis of motivational and promotional effects of a wine festival",

author = "Jingxue Yuan and Soocheong Jang and Cai, {Liping A.} and Morrison, {Alastair M.} and Linton, {Sally J.}",

year = "2006",

month = sep,

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language = "English",

isbn = "184593170X",

pages = "196--208",

booktitle = "Global Wine Tourism",

publisher = "CABI Publishing",

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TY - CHAP

T1 - Analysis of motivational and promotional effects of a wine festival

AU - Yuan, Jingxue

AU - Jang, Soocheong

AU - Cai, Liping A.

AU - Morrison, Alastair M.

AU - Linton, Sally J.

PY - 2006/9/28

Y1 - 2006/9/28

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SN - 184593170X

SN - 9781845931704

SP - 196

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BT - Global Wine Tourism

PB - CABI Publishing

ER -