Analysis of motivational and promotional effects of a wine festival

Jingxue Yuan, Soocheong Jang, Liping A. Cai, Alastair M. Morrison, Sally J. Linton

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

12 Scopus citations
Original languageEnglish
Title of host publicationGlobal Wine Tourism
Subtitle of host publicationResearch, Management and Marketing
PublisherCABI Publishing
Pages196-208
Number of pages13
ISBN (Print)184593170X, 9781845931704
StatePublished - Sep 28 2006

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