Analysis of forces affecting competitive position of Mexico in supplying U.S. winter melon market

Jose De Jesus Espinoza-Arellano, Stephen Fuller, Jaime Malaga

Research output: Contribution to journalArticle

2 Scopus citations


An econometric model representing the United States, Mexico and Caribbean nations melon sectors was estimated to analyze the primary economic forces influencing Mexico's competitiveness in the U.S. winter melon market, a period when about two-thirds of U.S. consumption is imported. Results show peso-devaluation to be important in the short-run and yield-enhancing technology to be important in the short-and long-run. Increased rates of growth in Mexican yields were about six times more effective at increasing market share than NAFTA provisions which phase-out U.S. tariffs. An accelerated rate of growth in Mexican per capita income was found to reduce melon exports about 75% while higher wages would reduce exports about 20% in the long-run.

Original languageEnglish
Pages (from-to)495-507
Number of pages13
JournalInternational Food and Agribusiness Management Review
Issue number4
StatePublished - Dec 1 1998


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