| Original language | English |
|---|---|
| State | Published - 2014 |
An Investigation on the Effects of Product Recalls on Brand Commitment
Kyung-Ah Byun, Mayukh Dass
Research output: Contribution to conference › Paper › peer-review
Kyung-Ah Byun, Mayukh Dass
Research output: Contribution to conference › Paper › peer-review
| Original language | English |
|---|---|
| State | Published - 2014 |